Haj Hossein’s Century-Old Herbal Shop Keeps Isfahan’s Traditions Alive

In one of the bustling alleys of Isfahan’s historic bazaar, a small herbal shop continues to glow softly in the evening, a living memory of the city’s old traditions. This tiny shop, tucked between centuries-old stalls, belongs to Haj Hossein, who, by his own account, has crossed the remarkable milestone of one hundred years. Born in 1921, he represents the fourth generation of a family devoted to herbal medicine in this very spot.

From the Plains to the Honeycomb

Bojnord’s Beekeepers Shape a Quiet Rural Economy

At dawn in the outskirts of Bojnord, the air carries a sweetness that lingers even before the day warms. It comes from the wild meadows that blanket North Khorasan — landscapes where thyme, clover and fruit blossoms open each spring and summon the region’s most tireless workers: bees.

Ruby Valleys of Khuzestan; Orchard Heartbeat of Qaleh-Tol

In Qaleh-Tol, the annual harvest of the region’s celebrated pomegranates—often called the crimson jewel or red gold —has begun, breathing renewed life into the orchards and villages that depend on this precious fruit. More than a seasonal crop, the pomegranate holds a deep economic and cultural significance, its value extending far beyond the pleasure of fresh consumption.

Iran's Nature Symphony

Beneath the boundless sky, the Earth unfurls like a living masterpiece — a canvas painted with oceans that breathe, mountains that dream, and deserts that whisper the stories of time. Each valley curves like the stroke of an artist’s hand; each cloud drifts like a tender sigh across the Creator’s grand design.