Iran joins UNWTO online campaign to promote gastronomy tourism

Iran has joined an online campaign launched by the World Tourism Organization (UNWTO) to promote gastronomy as an essential part of tourism, a senior official with the Cultural Heritage, Tourism and Handicrafts Ministry, has said.

Iran (IMNA) - The gastronomic project is part of the #TravelTomorrow campaign that seeks to highlight the fundamental and enduring value of tourism, including the culinary heritage of UNWTO member countries.

As part of the project, each country highlights one of its famous national foods, and Iran has produced a short video presenting Qanbar-Polo that is cooked in the southern city of Shiraz, CHTN quoted Mohammad Qassemi as saying on Wednesday.

Each country’s food is being promoted through videos, photos and original recipes on the UNWTO’s official website.

As the coronavirus pandemic has hit the tourism sector over the past few months, the UNWTO aims to show how culinary heritage gives people a strong sense of belonging and brings a touch of local flavors to their homes to keep the dream of future travel alive.

Experts say that food is not merely an organic product with biochemical compositions. However, for members of each community, food is defined as a cultural element.

Iranian cuisine, usually dominated by fragrant herbs, varies from region to region. It principally accentuates freshness, deliciousness, and colorfulness.

The hashtag #TravelTomorrow encapsulates this message of solidarity and hope, through whichthe World Tourism Organization (UNWTO) calls for shared responsibility among travellers and the tourism sector around the world to deal with the COVID-19 coronavirus pandemic.

Discovering different cultures, practicing solidarity and respect, caring for the environment, continuing to learn, fostering decent work, development and sustainability, generating new opportunities for all. These are the core values of tourism advocated by the World Tourism Organization and which constitute the main pillars of the #TravelTomorrow campaign.

This online campaign has had a massive impact on social networks and is being embraced by a growing number of countries, destinations and companies linked to tourism, cities, media outlets and individuals from all over the world. Countries such as Germany, Morocco, Mongolia, Oman and Uruguay, as well as cities such as Bogotá or Vienna, have already endorsed the hashtag #TravelTomorrow, thus amplifying the voice of tourism, which is united in the face of this unprecedented global challenge.

“Historically, tourism has proven itself as a key driver of international recovery, and as early as now, we must begin to prepare in order to build the foundations of the future resilience of tourism,” said UNWTO Secretary-General Zurab Pololikashvili.

The Global Tourism Crisis Committee, chaired by the UNWTO, has also supported this initiative within the framework of the recommendations it has developed to address this crisis. "Our response must be fast, coherent and united so that we can all travel again soon and do so in a safer, more sustainable and more respectful way, learning from the lessons of the current crisis,” concluded Pololikashivili.

Among the recommendations promoted by the Committee is the need for financial and political support for recovery measures aimed at the tourism sector, in coordination with international development organizations, in order to mitigate the impact of COVID-19 on employment, protect the most vulnerable segments of society and accelerate recovery.

At the same time, it is important for policies and actions to ensure the promotion of sustainable development, in line with the mandate of the UNWTO, especially at the beginning of the Decade of Action —ten years to achieve the 17 Sustainable Development Goals deriving from the 2030 Agenda.

UNWTO

Tehrantimes

News Code 432811

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