Iran (IMNA) - Hojati noted, "Communication with sister cities had been fainting. In this regard, we decided to maintain the connections more proactively; We took advantage of the opportunity emerged by the Coronavirus pandemic, and in the first step we spark off the communications that had been paled, in next step we followed the branding, marketing and introducing the city in the domain of Isfahan's sister-cities international relations, so that urban diplomacy assists public diplomacy."
Remarking that for the sake of introducing Isfahan as an old city, we must have productions, effective teasers and books in English, the Director General of Communication and International Affairs Department of Isfahan Municipality Iman Hojati said, "Teasers are all set in 10 most spoken languages among which English one is ready to put out. "
He continued, "The Diplomat Citizen Initiative was implemented in Isfahan to capitalize on featured citizens in the field of international diplomacy; this project hit the jack point with the combine efforts of the Ministry of Foreign Affairs; in 2021, a budget has been foreseen for this important purpose."
Noting that three new sister- cities will be introduced to the city of Isfahan, Hojati went on to say that, "Making sister city agreement with India's Hyderabad lies ahead following the new mayoral appointment, Samarkand has also becomes Isfahan's sister city a couple of days ago. Portugal's porto is also recognized as a candidate for being a sister city."
Hojjati expressed his hope that "witnessing the Diplomat Citizen project advances, we will noticing the flourishing and growth of the city of Isfahan so that this project would be a role model for other Iranian cities. "
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