"China is now one of the major targets for Isfahan's tourism marketing. For many years, European countries have been and –are- the target markets for Isfahan tourism industry; despite, imposed sanctions, in recent years we have been seeking new foreign tourism markets for Isfahan," Sayyed Ali Saleh Derakhshan said.
"To this end, Isfahan's Cultural Heritage, Tourism and Handicrafts organization in cooperation with the private sector and Chinese tourism activists, has taken serious steps to promote and introduce Isfahan to Chinese tourists. With increase in Chinese tourists arrival in Isfahan five times more than last year, the results has been good," he added.
Deputy Director of Investment and Tourism Department of Isfahan's Cultural Heritage, Tourism and Handicrafts organization continued, "Given that Isfahan is the main tourist destination for Chinese travel agencies, the new Chinese year celebration will be held for Chinese tourists in Isfahan on Saturday, January 25th."
Derakhshan stressed, "We hope to witness more tourists' arrivals from other countries in the near future which will bring more economic prosperity to Isfahan province."
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