Isfahan waiting for special urban brand

"One of the reasons that the urban brand of Isfahan is formed under the national brand is the landscape vision in 2025; although we are far away from the required criteria, but we are on right path," the member of Iran-Italy Chamber of Commerce said.

Iran (IMNA) – "As the saying goes "Nothing is impossible". Considering that achieving the intended goals regarding urban brand and tourism field is very difficult, we cannot predict what will happen in reality," Mohammad Shirkavand said.

"Following the urban brand formation for Isfahan, some plans have been codified regarding the national brand of Iran. Isfahan is the pilot of brand implementation, but the quality of implementing this project is debatable," he added.

"Undoubtedly, one of the purposes of branding and urban identification is sustainable development. We should evaluate how the provided urban brand project is going to be implemented practically, since the amount of importing currency of this plan depends on the quality of the implementation," he continued.

"If Isfahan acts on the specified path and under the supervision of international related institutes, it can be predicted that in the future, Isfahan's economy will be 50% higher than cities without identity and urban brand," he noted.

"Two issues should be mentioned regarding the role of technology in urban brand and identity; first, the role of technology in infrastructures like smartizing hotels, second, using technology in software structures to facilitate the process of receiving tourists," he also said.

News Code 368472


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