Iranian hospitality culture to be introduced as a brand

"I hope that the special characteristic of Iranian hospitality culture achieves a comprehensive and singular definition, and then it will be introduced to the world as an international brand," the head of Saraye Ameriha Boutique Hotel of Kashan said.

Iran (IMNA) – "Each of traditional residential units has its own specific identity, unique characteristics, and certainly a distinctive definition. For example, the identity of an old and historical house that was renovated and restored is different from a new residential unit with artificial traditional architecture and heritage elements," Omid Reza Kazemi noted.

"Recognizing and introducing medical treatment capacities, hygiene, health, and well-being capacities for investment opportunities in the public and private sectors can significantly help to maintain the real position of health tourism industry, since it bears large cash flow, and plays a significant role in thriving Iran's economy," Reza Heibati, the head of exploiting Shahrak-e Salamat (Health Town), said.

Saying that nowadays health tourism industry is considered as a vital matter in achieving the goals of Iran's document of future development perspective, he said, "Currently, Iran's competitive advantages like distinguished and well-known doctors, high quality of health services, reasonable price and various natural places are as a potential market for our country that is not clearly identified, and it needs more development, recognition, and marketing."

News Code 367991


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