Asghar Keshavarz Raad addressed reporters: the festival is attended by a number of plants manufacturers and breeders from different provinces of Iran to bring their latest production to public exposure.
He pinpointed that the festival is aimed at creating the culture of planting since very early ages as well as supporting work-at-home jobs.
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Highlighting the underneath aims of the festival regarding culture making among the children and youth, the authority said that 12 buses ornamented with flowers are appointed to carry students to the festival site.
The 20-day long festival began from November 20th at Plant and Flower Center of Isfahan on Hamedanian Street, Jey Avenue, Isfahan. Enthusiasts can join the festival daily from 8:00 to 1:00 a.m. and from 2:00 to 8:00 p.m.
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