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Though tourism industry in Isfahan has been somewhat influenced by U.S sanctions and psychological warfare, it seems that some domestic factors are involved in depressing this clean and highest-paying industry.

Isfahan (IMNA) - "Fortunately, during the new urban management of Isfahan, we can see a positive transformation in the urban diplomacy in Isfahan. The first executable program which has been done in this regard, was holding the Week of Isfahan program in Paris, France, this March, during which various cultural and artistic programs were held with the cooperation of Isfahani people who were resident in France and abroad; the French host of the board was the chairman of Iran-France Parliamentary Friendship Group," Alireza Salarian, the head of Representative Office of Ministry of Foreign Affairs in Isfahan said regarding the situation of urban diplomacy in Isfahan.

The second program was the active participation in the annual meeting of mayors in Krakow, Poland. At the meeting of the mayors who were the members of UNESCO, Isfahan was introduced as one of the creative cities of UNIESCO. Actually two cities in Iran are among the creative cities of UNESCO; one of them is Rasht due to its food variety, and the other one is Isfahan due to its famous handicrafts. The active participation in these two cultural events was very valuable and influential for Isfahan regarding the urban diplomacy.

One point that should be reminded is that contrary to what we might usually assume, Iran and Isfahan are unknown to many people in the world; therefore, it is necessary to try our best to introduce the national, historical, and old monuments to people around the world. In this regard, a program called Cultural Day of Isfahan was held in Marburg, Germany.

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