Isfahan (IMNA) - "Comprehensive assessment of tourism programs, discussions about successful experiences, advertising based on audience studies have a significant impact on attracting tourists," Ali Karbasi said at the marketing and selling tourism services conference.
"The major problems regarding the country's tourism are the weaknesses for Information accessibility, electronic infrastructure, and using the modern marketing. First of all, we should identify the infrastructures, the target community and audience to have a correct program. Also we have to specify our audiences; in which tourist categories (sports, nature, shopping and …) they belong.
"We have limitations in terms of facilities and hosting tourists, but tourism companies that work professionally should predict the tastes of tourists, and the target country as well; then provide the special package.
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